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Santa’s ditching the big boots and unflattering red coat this year for some of the hottest fashion trends, in order to raise thousands of pounds for charity.

Fashion Santa,

TORONTO, ON – NOVEMBER 20: Fashion Santa, who is Paul Mason in reality, will be working the holiday season at Yorkdale Mall where he will take selfies with mall patrons and proceeds going to charity. (Rick Madonik/Toronto Star via Getty Images)

Charitable cause                         

Santa’s got plenty going for him this season; beards and weather-proof boots are definitely in fashion at the moment. He’s looking pretty trim for Christmas time this year too!

Behind the Fashionable Santa idea is Canadian fashion label Yorkdale, which is donating $1 to the Sick Kids Foundation for every selfie with Fashion Santa using the hashtag #YorkdaleFashionSanta. The Canadian Santa, otherwise known as Paul Mason, is a 51-year-old, 6 ft. 1 model based in Toronto.

Santa’s new look

We’ve never seen Santa look so good, as he’s suited and booted in some of the latest gear including Burberry and Topman. His range includes casual wear, business attire and some of the latest high street trends, such as the bow tie, blazer and jeans.

His beard looks neater than a typical Santa, and he revealed his secret on the fashion label’s official site. He said: “Beard pimping is a must. Fashion Santa uses beard oil and wash to keep his glorious white beard fresh.”

He also revealed some of his inspirations, which includes some of the older models of the fashion world. He said: “I’m a big fan of Linda Evangelista’s work. I also recently worked with Carmen Dell’Orefice. She’s 84 years old and still modelling, which is truly inspiring”.

Santa’s trending

Not only is Santa dressing to impress this year, but he’s also got a satnav on his mobile and worked out the best way to park his sleigh – in this case a red Audi. He also has some gift ideas, as well as a heavy presence on social media to answer people’s questions.

Paul’s been in the modelling business for three decades, but only got his big break when he started to grow his beard. He said: “I couldn’t be happier with the positive response. I’m most looking forward to trying on all my new outfits.”