The organisers of Liverpool Fashion Week, which kicks off on the 14th of October and runs until the 19th, have decided to enforce a strict no sunbeds policy. This means only models who have not used sunbeds in the past, or those who pledge not to use them in the run up and during the event will be signed up to take part. Here at Luxe Models we think this is a fantastic idea!
In Liverpool half of 15-17 year olds admitted to having used sunbeds, while nationally only 11% of all 15-17 year olds have used them. This is a sadly staggering figure. The youngsters of Liverpool have become somewhat notorious for their perma-tan look and organisers are hoping that their decision will help to throw off this stereotype and encourage teenagers to steer clear of the beds.
It is believed that sunbeds give off higher levels of UV rays than the midday Mediterranean sun. Using sunbeds significantly increases the risk of skin cancer and leads to visible signs of premature ageing. It’s actually illegal for anyone under the age of 18 to use sunbeds at all, and anyone under the age of 25 is at a much higher risk of the detrimental effects of this practice.
Liverpool Council is calling this campaign “The Look to Die For” and it’s being supported by Cancer Research UK and the local NHS. While the organisers still want their models to have a healthy golden glow, they insist they’ll be getting it from the bottle rather than the beds. Any models taking part will be required to sign a pledge stating their abstinence from tanning beds.